Unlike influencers, members of the creator economy don’t need to be celebrities to generate income. One way to earn money is to form brand partnerships with businesses or agencies and in effect, sell the content you make and publish online regardless of your follower size. We call this relationship—and strategy—influencer marketing.
Today’s creators and brands use influencer marketing platforms to facilitate such collaborations. These online solutions allow you to create your business profile, search for brands or projects that fit your niche and goals, communicate with potential clients, and even receive your payment within the portal. Businesses on these platforms can also directly ask if you can create material that will resonate with their target audience.
Our recent survey showed that 67% of businesses plan to increase their influencer marketing budgets in the next 12 months. Influencer marketing spending in the US could reach $6.16 billion in 2023, according to Statista. Thus, choosing the right platform is necessary to help boost your earning potential as a creator, and this article discusses 12 of the best ones.
12 Best Influencer Platforms for Content Creators
Cold pitching to brands can be tedious and may not get you anywhere. With influencer marketing platforms, content creators at least have the assurance that they’re reaching the people actively looking for brand collaborators. Below, we’ve listed 12 of the most reputable sites to reduce your search time and determine where to start pouring your time and energy.
influencer marketing platforms for creators
Creator.co has a growing network of over 175,000 creators and aspiring influencers. The site has its respective creator and brand “home pages” along with a Collaboration Hub tab for searching campaigns.
The platform recommends that creators accumulate at least 1,000 followers on YouTube, Instagram, or TikTok before signing up. However, some campaigns—which run on these three accounts—don’t have a minimum follower count. To register, you either click the Collab button from the Creator home page or sign up through the platform’s social channels.
On the Collaboration Hub, you’ll find various ongoing campaigns stating the brand looking for collaborators, compensation range, and creator qualifications. These qualifications can include number of followers, engagement level, age, residence or country, niche, and the expected deliverables—which can be a video, story, or both—and the platforms where they should appear. You can click anywhere on the card to learn more about the brand and the campaign details, including the filming technique, captions, and how you’ll get paid.
You can also customize your search by clicking the settings button beside the search bar (sometimes on the left panel of the Collaboration page). Then choose your campaign type (highest/lowest paid campaign, oldest/newest campaign, lowest/highest followers, lowest/highest engagement, and only paid campaigns), deliverables (platform; strategy – UGC, shoutout, giveaway, bespoke, affiliate), and qualifications (age, gender, country, and niche). Creators can find more information from its Help Center, which contains FAQs on connecting your social accounts with the platform, payments, and joining campaigns.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
Influence.co describes itself as a LinkedIn for influencers and social media experts, as you can interact with its online community of almost 200,000 creators and businesses through its Answers forum once you sign up. You can share posts from Instagram, Pinterest, Snapchat, or your blog.
Influence.co makes it easy for you to create your media kit by providing the sections that matter to brands. These include your bio where you describe your passions, your geographical location and industry, certifications, social influence (reach and engagement rate), examples of your branded content, brands you’ve worked with, and your current minimum rates per post. The platform also has a unique Influencer Rate Map, where you can determine how much you can charge based on your Instagram follower count, engagement rate, country of origin (or state and city if within America), category/niche, age range, and gender.
Influence.co’s free version allows influencers to send five applications to campaigns and five messages per week. But if you’re gunning for more collaborations, sign up for its PRO plan, which allows you to send 30 applications and 30 messages monthly. The PRO package also allows you to track the number of your and other influencers’ profile views and the entities or individuals who viewed them.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,
Channels: Instagram, YouTube, Facebook, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon
Impact considers itself the world’s top influencer marketplace with its 300,000 opt-in vetted influencers, a figure it achieved following its 2020 acquisition of Activate. The platform’s brand and campaign discovery feature lets you filter results by compensation type, vertical, and location. You can then send proposals directly to campaigns that fit your niche and motivation.
You can manage your workflow, store and submit your deliverables, get feedback to optimize content, view your analytics, and automate social metric reports to brands within your dashboard. Also, you can add your assets from YouTube, Facebook, Instagram, Twitter, Pinterest, Twitch, and TikTok to your Impact account. The platform also has settings to help you negotiate your compensation terms with brands (from flat fees to performance-based payouts or commissions), receive payment in your local currency, and automate tax compliance.
Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Register on IZEA to become part of its Creator Marketplace, which has generated over 3.9 million brand collaborations. Its Casting Calls page displays the various work opportunities for creators. Thumbnails indicate the collaboration type (influencer marketing, work for hire, job listing), the “buyer’s” name or the company that posted it, and when the company wants the job done. You’ll find a more detailed work scope, supporting files, compensation information, and questions for the interested collaborator when you click on the project “card.”
You automatically get a free plan when you sign up with IZEA, which makes you eligible to place five bids within every 30-day billing cycle. You must sign up for a Basic or Pro Plan to enjoy unlimited bidding opportunities, a vanity URL, and access to standard support via its community forums.
At the same time, creators can receive a direct offer, which will include the tasks, deadline, payout amount, and publishing window. IZEA creators run campaigns on Facebook, Instagram, Twitter, YouTube, and Pinterest.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery, Influencer Content Amplification,
Channels: Facebook, Instagram, LinkedIn, Twitter, Tumblr, YouTube, Pinterest, Twitch, TikTok, WordPress and other Blogs
More than 1,600 brands and agencies rely on Upfluence’s network to find creators for their marketing campaigns. The company established its services to help eCommerce and direct-to-consumer brands find influential customers within their database and turn them into their most authentic brand advocates. It has integrations for WooCommerce and other online shopping solutions, as well as content sharing and marketing automation tools like Hootsuite and Klaviyo.
To create an Upfluence account and profile, you must download the free Chrome extension and connect your social profile (Instagram, YouTube, Facebook, Twitter, Pinterest, Twitch, or your blog). The platform then analyzes your profile and adds it to the Upfluence community, where brands looking for creators like you can find and contact you.
Your dashboard also gives you tools to track your metrics in real time. The portal handles commission calculation, payment, and gifting for brands, so you can expect transparency with your earnings.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
Klear helps creators work with brands that match their interests by giving them tools to nurture authentic relationships with these companies. The platform helps you build your media kit, highlighting your portfolio, your performance metrics, and audience insights.
Klear also uses proprietary technology to provide an Influence Score for its over 500 million influencers, with each one categorized into their top skills (60,000 skills in all). Its algorithm helps calculate influence across Instagram, Twitter, YouTube, Facebook, Snapchat, and blogs. This feature also predicts the amount of real views an influencer’s post will receive based on patterns, from the number of likes to long-lasting relationships. G2 named this Meltwater subsidiary among the top 10 influencer marketing platform leaders in its Enterprise Grid, which includes several tools in this article like Impact and Mavrck.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
Consider Webfluential as your virtual agent once you register on the platform, which has 15,000 influencers and 5,000 marketers under its wing. You must have over 1,000 Twitter followers to get accepted to their network. However, you can still sign up if you have larger audiences on YouTube, Instagram, Facebook, or your blog, and Webfluential’s team will review your details. Once you’re approved, you must connect your social channels to the platform to create your profile. Webfluential recommends the price you can charge brands on each social account based on your follower count. The platform also benchmarks you against other influencer rates with similar reach.
Once you have a validated account, you can view your campaign’s metrics on every platform. Webfluential has an Influence Estimator where you can discover your value by entering your Twitter handle on the page.
Key Features: Search/Discovery, Influencer Marketplace, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,
Channels: Facebook, Twitter, Instagram, Youtube, WordPress
#paid believes in the power of user-generated content, promoting “only authentic collaborations” to ensure creators get paid based on their “true value on quick and consistent payment cycles.” Over 80,000 creators and 250 brands collaborate on the platform.
Through creator licensing, you can create social content that a brand can use as an ad for their product. #paid also has a centralized communication system called the Brand Direct campaign where brands can reach and interact with you directly for proposals and campaign creation. In other instances, the #paid team coordinates with you on the brand’s behalf (Managed by #paid campaign).
You can get remunerated for organic (the paid content appears on your and the brand’s feeds) or “Just Content” (only on the brand’s channels) collaborations. Go to Post Insights to view and report how your post performed. You’ll discover your reach (number of people who saw your post) and impressions (number of times your post was displayed on a screen) stats using this feature. Meanwhile, your “client” has access to #paid’s Creator Lift Measurement Suite to examine the content’s performance.
Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: Instagram, Facebook, Youtube, Tiktok
Mavrck is another mega-network of creators, having activated over 3 million of them since 2014. Its merger with Later in 2022 also helped propel its user base growth and widen options for over 500 brands worldwide relying on its services. Create an account by connecting your Facebook or Instagram account with Mavrck and appear on the platform’s Influencer Index so businesses can discover you soon.
Brands use over 20 demographic and psychographic criteria or search filters to look for creators and influencers that match their goals. Creators can also opt to join Mavrck’s Ambassador Program. When you sign up as a program “copilot,” you can broaden your exposure through invites to industry events, research sessions, brand campaign brainstorming, and more.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
GetBlogged is “the ultimate blogger outreach platform” where over 15,000 bloggers create various written content for brands. Projects include sponsored and guest posts, link placements, and social media mentions.
Once you sign up, GetBlogged’s Domain Authority (DA) by Moz.com measures your blog site’s trustworthiness and authority. Your score—preferably at least DA 5+—will help you apply and pitch for listings or projects that brands post in the Blogger Marketplace. A built-in pitch builder will guide you through the steps to show off your blog’s personality and why it’s worth investing in your blog.
Although DA is the platform’s top benchmark, the platform also considers other metrics indicating your backlink’s profile strength—including trust flow and ratio, citation flow, domain rating, and organic traffic—using Google Analytics and Majestic.
The Blogger Programme (TBP) has over 42,000 vetted influencers who use the TBP platform to serve the influencer marketing needs of around 3,000 clients. Interested brands can send you proposals, give feedback, and grant approvals directly through the portal. Projects include Shopify and Amazon reviews, branded social posts, and iOS and Android app reviews, to name a few—all geared toward providing high-quality, mobile-first content for brands.
To open your TBP account, type your email address on the form. You may also register through one of your social accounts by clicking the corresponding button—Facebook, Instagram, YouTube, or Twitter—on the form. Unlike GetBlogged, you don’t need to own a blog site to register. However, the agency recommends having at least 3,000 genuine social followers to improve your collaboration opportunities.
BrandBacker helps you showcase your creativity by displaying various potential projects from beauty, lifestyle, fashion, and food brands on your dashboard when you sign up. The platform lets you register using your blog site URL or YouTube and Instagram channels. BrandBacker recommends that you sign up using the channel you update most frequently.
Over 30,000 creators and influencers belonging to BrandBacker’s community have produced over 100,000 content pieces for their over two billion followers since they joined. After your account’s confirmation, your dashboard lists campaigns you can apply for. The platform’s real-time analytics track the reach, engagement, and media value of each campaign, which become the basis of reports and scores supplied to brands. Payments come in the form of paid posts, discounts, free products, and early access to the brand’s new offers.
Let Influencer Marketing Platforms Help Grow Your Career
When content creation becomes your full-time career, signing up on an influencer marketing platform goes a long way in professionalizing your services. Our list of 12 platforms above hopes to give you a head start in finding the community that won’t only provide the most lucrative deals but also an environment where network members can grow and learn from one another. To discover more platforms that brands refer to for their content collaborator searches, you can also read “Top Influencer Marketing Platforms to Boost Your Campaigns.”
Frequently Asked Questions
What features should content creators look for in an influencer marketing platform?
Platforms with these features can aid your success in working with brands:
- A user-friendly interface for signing up, searching for campaigns, sending your marketing pitch, and communicating with a brand throughout the project
- Content performance tracking/analytics
- Transparent pricing
- Secure and efficient payment/gifting process
- Online user guides or help center
- Responsive customer support from the platform
Most importantly, ask yourself if the platform allows you to find projects that suit your market, experience, and values. It may take a bit of time before you find a platform that really works for you, but your patience will pay off.
How much can a content creator earn monthly?
Mavrck’s 2023 Creator Compensation Report, which surveyed 680 U.S.-based creators, showed that full-time creators can make between $2,000 and $4,000 monthly. Meanwhile, part-timers are more likely to make less than $500 monthly (more than 50%).