#14. Laura Figueroa: Digital Strategist Expert
Laura Figuera is a social media strategist who believes in practicing what you preach.
“To have success on a social network, you must be an active user of it. You can’t pretend to grow and have results if you don’t know how it works,” she says.
With a successful multi-channel presence, Laura shares educational tips on YouTube and Instagram, hosts the Laura Figueroa Podcast, and is the co-founder of The FigCo agency.
Laura’s Top Tips for Creating Valuable Content
“Understand what your ideal audience wants and get clear about your content pillars.”
“Once you have a piece of content, adapt it to the format (and requirements) of each social platform. This is how you create content of value that will resonate with your audience. Plus, it means you can reuse content across different platforms.”
And there you have it — social media tips from 14 Hispanic and Latin creators. This list is just the tip of the iceberg, but can be a great resource if you’re looking for both creators to work with (and learn from).
P.S. Join us on October 25 for a free live masterclass hosted in Spanish, with special guests Laura Figueroa and Joaquín Baena. We can’t wait to see you there!
In the meantime, sign up to Later to schedule your social media posts — for free! Plus, a Spanish Web App version is now available. 🎉
Editor’s Note: Quotes have been edited for clarity and length.