5 Tips To Create Truly Shareable Content
Just because it can be shared, doesn’t mean it’s shareable.
Here are five tips to create content your audience will actually repost:
See What’s Trending
Tell a Story
Tip #1: See What’s Trending
One of the best ways to reach the masses? Channeling trending topics.
Commentary on current events like award shows, celeb gossip, and everything in between are all up for grabs in the widespread content game.
Draw inspo from Alexandra Nikolajev, a digital marketer, podcast host, and Pinterest’s Content and Partnerships Lead.
She racked up nearly 2K shares on her TikTok about the infamous Don’t Worry Darling drama:
Or, put your own spin on a trending meme or sound that’ll speak to your audience.
Kay Brown, a podcast host and Sr. Social Media Lead for The Gap knows how to work a trending song — creating an endless pool of shareable gems:
The takeaway? If it’s the talk of the town, it can make for shareable content.
NOTE: “Trends” might not work for every brand — so use your judgment and consider whether it’ll resonate with your audience before joining the conversation.
Tip #2: Add Value
Does valuable content = shareable content? To entrepreneur and creator Bailey Stanworth, the answer is yes.
“When you try a product you love, you tell your friends. When a meme makes you laugh, you DM it to your sibling,” Bailey says.
“When something is valuable, it becomes shareable — which ultimately creates more opportunity for virality and brand awareness.”
So, how do you create valuable content?
Both Alexandra Nikolajev and Kay Brown invite us to channel the three E’s of content: emotional, entertaining, and educational.
Have an unpopular opinion to share? Your thoughts on a taboo topic? A life hack that’ll change the game? Share it.
FYI: Our panelists — including Bailey, Alexandra, and Kay — will share tons of content tips at our upcoming digital event. Claim you free (virtual) seat below:
Tip #3: Think Evergreen
Shareable and evergreen content go hand in hand.
Plus, it’s incredibly helpful when you don’t want to rely on trends.
Ask yourself: what is something people will want to share time and time again?
Always-relevant topics like self-care practices, industry tips, or helpful how to’s can go a long way.
Brandon Smithwrick constantly shares evergreen tips for marketers and creators that get hundreds of reposts:
And if you need help brainstorming your own evergreen ideas, bookmark this blog: The Ultimate Guide to Evergreen Content (+ 5 Ideas To Get You Started).
ICYMI: With Later’s social media management tools, you can plan, schedule, and analyze your posts. Create a free account now:
Tip #4: Tell a Story
Alexandra Nikolajev’s top tip? “Lean into ‘storytime’ content.”
Relatability, entertainment, and even absurdity makes this type of content an instant share.
Plus, it sparks a sense of community, where your audience can discuss and analyze what they’ve heard — often opening up the door for part two’s.
Talk about double the sharing power.
Tip #5: Be Original
Last but not least, original content is your ultimate hack for endless shares.
As Kay Brown advises: find your place as a creator, and be your authentic self.
“I never feel like I’m putting on a show or a personality with the things I post,” Kay says.
Her authenticity is what makes her content so enjoyable — and it comes through on The Betchelor podcast with co-host Jared Freid:
Bailey Stanworth couldn’t agree more.
“Stop trying to do what others are doing and stick to what you actually enjoy,” Bailey encourages.
“It’ll show in your content, and it’s more sustainable long-term — so you can build brand identity and familiarity with your audience.”
In other words, be yourself.
And there you have it — all the bits and pieces you need to create shareable content.
We can’t wait to see what you’ll post. 🙌
FYI: These are just a few of the tips you’ll learn at our How to Balance Your Social Media & Mental Health panel on May 17th! Grab your free ticket below: