Digital Advertiser – Insomniac Clubs Division
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locations
Glendale, CA, USA
time type
Full time
posted on
Posted 30+ Days Ago
job requisition id
JR-62293
Job Summary:WHO ARE YOU?Do you have experience in digital advertising & enthusiasm for the ever changing digital landscape? Then you’re in luck! We are looking for a highly motivated self-starter who embodies a passion for both dance music culture and a strong background in digital advertising. Is this you? Read on…WHO ARE WE?Insomniac produces some of the most innovative, immersive music events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority. Throughout our 30-year history, Insomniac has produced festivals, concerts and club nights for millions of attendees across the nation. The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.Insomniac’s Clubs Division is focused on creating a best-in-class experience for our Headliners. Our expanding roster of club partners includes some of the world’s top venues, delivering performances from globally renowned DJs backed by top-notch sound and visuals. The diverse calendar of events celebrates the electronic dance music community and culture, offering an endless range of experiences. Insomniac’s Clubs Division includes venues such as Exchange LA, Academy LA, Time Nightclub, Nova SD, and The Vanguard.THE ROLE:The Digital Advertiser will support in all facets of the marketing and digital advertising process, focusing on digital media planning, buying, strategy, and analytics. This position will be responsible for utilizing previous experience to assist in the development of effective awareness, traffic, and conversion driving plans and providing in-depth analysis throughout and post-campaign, with a heavy focus in paid social media strategies &
implementation.
In addition, the Digital Advertiser role will be expected to lead the entire asset request and management process through the entirety of the campaign, including recommendations for what features ads should entail (i.e., Call to Action), trafficking creatives, sending tags to publishers, and analyzing performance on a daily basis. This position reports to the Marketing Director and Head of Marketing. This is not a remote position.RESPONSIBILITIESImplement campaigns across Meta (Facebook & Instagram), Google Platforms (GDN, SEM, & YouTube), TikTok, Snapchat, Yelp, Linkedin, Uber, Lyft, Spotify, Soundcloud, etcDeliver media campaign updates to managers on a regular basis; recommend optimizations based on vendor / platform performanceManage internal audience database and update across Facebook, Snapchat, & other required platforms at least weeklyDevelop and execute effective media plans that result in elevated ticket salesMaintain plan records, insertion orders, contact lists, spec documents, purchaser data, invoices, etc.Utilize data and analytics to grow digital channel mix and provide frequent quantitative recommendations to improve strategyPartner closely with project management, marketing, and social media teams and marketing/media vendors to request and deliver necessary marketing assetsStay abreast of digital trends, competitive landscape, and new vendor offeringsMaintain strong relationships with vendor communityConduct post-campaign recaps that include analysis of media plan, digital metrics and strategic recommendations for future eventsOrganize and present strategic recommendations and reporting in PowerPoint to managers and executives as neededManage the entire digital ad trafficking process, including creating tags, sending to partners, & updating creative on the back end when requiredBuild campaign performance reporting inclusive of aggregating information from third parties for Announce, On-Sale, and campaign end, as well as weekly reportsTroubleshoot media plan & proposal discrepanciesOwnership of campaigns from inception, RFPs, and planning to implementation, execution, and actualizationBuild trust, collaborate/value others, drive execution, foster innovation and protect Insomniac’s brand integrityOther special projects and tasks assigned as neededQUALIFICATIONSBachelor’s Degree In marketing or related field required3+ years of experience managing direct response advertising campaigns – agency/social experience preferredAdvanced experience in Meta Ads ManagerIntermediate experience in Google Search, YouTube, Digital Display, and TikTok strategy and implementationPreferred experience in Snapchat, Spotify, Uber/Lyft, Yelp, LinkedInExcels in organization and multitasking on projects pertaining to numerous shows at once (note, 100+ simultaneous campaigns to support)Experience in programmatic media, data analysis and budgetingAdvanced understanding of digital media buying process (i.e., digital vendors, negotiation, creative asset management, implementation, reporting)CRM experience preferredStrong understanding of Google analyticsThorough understanding of Attribution Tracking / ModelingUnderstanding of Insomniac brands, electronic music, artists, and audienceAdheres to all requirements for confidentiality of corporate, strategic and marketing informationApplicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.EQUAL EMPLOYMENT OPPORTUNITYInsomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.About Us
About UsRecognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in
Ticketmaster , mix of legendary venues and restaurants in
House of Blues , production leaders in
Concerts , exceptional brand partnerships in
Media & Sponsorship , and unparalleled team of artist managers in
Artist Nation
supported by diverse professionals in all facets of
Corporate
operations.We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world’s largest live event and ticketing company means you’ll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.
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