Branding has always been a significant aspect of business, but as almost anyone can get established in an array of online portals in 2023, it is now more important than ever before to build an identity, make your business memorable, provide a trustworthy facade for engagement, and even boast employee sentiment. Aspects like your logo, niche, and even chosen colors can all tell audiences everything they need to know at a glance, so it can be important to fully utilize all of the tools at your disposal.
How can a creative suite help establish a stronger brand?
Photo and video editing tools have been used in media for decades and when it comes to branding, these offer some unique benefits that standard content creation simply can’t match up to. For example, anyone can take pictures of products and upload them to social media, but without a recognizable name behind them or a way to tie them all together for recognition and visibility on feeds, there will be significantly less engagement. The CapCut creative suite has been developed to offer all the tools you need in one place so that you can better establish branding and create and edit content quickly while never missing out on trends and more. Here’s how:
Thousands of photo and video templates in one place
Templates have the unique ability to streamline the content creation process, especially if users have an array of products that can benefit from a cohesive scheme. Not only will it be simple to switch out imagery with the highly editable options in this suite, but you’ll also be able to add specific branding elements that will catch the audience’s eyes and tell them that the products are yours.
Music and sound effects
These are typically used to help support messages and increase engagement, and while they are great at doing just that, specific audio can also be used to reinforce branding. For example, you could choose a specific song to tie product lines together, choose a sound byte to play every time your logo is displayed, etc. (a great example of this is when YouTubers have catchy opening credits to increase familiarity and make viewers feel like a part of the experience).
Auto captioning and editable tracks
Social media platforms are often used during down times, and this often means that content is viewed in sound-sensitive environments. This has seen an increase in the use of subtitling, as viewers will still be able to watch their favorite videos whether they are on the subway or resting in bed. By the same token, having multi-track text, audio, photos, and videos can also provide an additional layer of engagement, and the more accessible a brand is, the more memorable they are likely to be.
Alongside these tools, users will be able to cut, trim, and resize video footage to ensure that not only are messages concise, but also that footage can be uploaded to an array of platforms despite their requirements (the YouTube video editor can also be a great selection for those who want to exclusively upload to this platform).
Unrivaled functionality for professional quality branding
The great news is that branding will be so simple to implement across all forms of content when using the AI-driven creative suite from CapCut, and as these tools are entirely free to use, there’s no excuse not to visit the website and get to grips with its power and functionality for yourself. There is the additional benefit of being able to save all projects to the cloud, and with a free account, you can even generate links to allow others to collaborate on your work or host presentations to keep clients happy if you are creating content for somebody else.