In the modern world, influencers have become the bridge between brands and the consumers that they cater to. One of the online world’s most popular apps, TikTok, has become a ripe source of opportunities for both groups. Below is our compilation and examination of some of the year’s most popular and influential TikTok tech influencers!
What Are TikTok Tech Influencers?
TikTok tech influencers have gained a significant following or influence in the realm of technology through their expertise and content creation. They often have a deep understanding of various trends, software, and emerging technology.
Many technology influencers have built a reputation for providing valuable and trustworthy information to their audience, helping them make informed decisions about technology-related matters. Technology influencers are vital in educating, entertaining, and inspiring tech enthusiasts, consumers, and professionals.
Why Are They Important?
Technology influencers can be helpful for brands and TikTok influencer marketing for several reasons:
Reach and Audience
Influencers have built a dedicated and engaged following, often involving technology enthusiasts and consumers. Using TikTok influencer marketing, brands can tap into their existing audience, gaining exposure to a targeted demographic.
Credibility and Trust
Influencers often have established credibility in the technology space. Their expertise, knowledge, and passion for the subject make their opinions valuable to their followers. When someone endorses a brand or product, it can build trust and credibility for that brand among their audience through TikTok influencer marketing.
Authenticity and Relatability
Influencers are known for their authentic and relatable content. Their audience sees them as genuine individuals who provide honest opinions. Influencers that share experiences with brands that use TikTok influencer marketing make their followers more likely to trust a brand.
Content Creation and Storytelling
Influencers excel at creating interesting content. They have the creativity to showcase products in engaging ways through reviews, demonstrations, tutorials, and storytelling. This type of content can generate excitement around TikTok influencer marketing and demonstrate the benefits of a brand’s products.
Social Media Amplification
Influencers often have a strong presence on various social media platforms, where they can amplify a brand’s message to their followers. This exposure can increase brand awareness and social media engagement, potentially driving traffic and sales to the brand’s website or retail channels.
Product Feedback and Insights
Working with technology influencers can also provide valuable feedback and insights for brands. Influencers can share their experiences, highlighting both positive aspects and areas for improvement, helping brands refine their products and strategies based on real-world usage and user perspectives.
Overall, technology influencers can play a vital role in helping brands expand their reach, establish credibility, create engaging content, and build a loyal customer base within the tech community.
Top 10 TikTok Tech Influencers
Now that you know why TikTok tech influencers are so important, here are some of the best right now!
1. Marques Brownlee (@mkbhd)
Marques Brownlee, commonly known as MKBHD, is a popular creator and technology reviewer. He gained prominence for his high-quality technology-focused videos, primarily centered around smartphones, computers, gadgets, and consumer electronics. Brownlee’s YouTube channel, which he started in 2008, has garnered millions of subscribers and billions of views.
His videos often feature in-depth product reviews, comparisons, interviews with industry experts, and coverage of major tech events. Brownlee is known for his objective and unbiased approach to reviewing technology, providing viewers with comprehensive and reliable information.
Beyond the online world, Brownlee has also appeared as a guest on various tech-related shows and podcasts, sharing his expertise and insights. He has been recognized for contributing to the tech community, receiving accolades such as the “Best Tech Reviewer” at the 10th Annual Shorty Awards in 2018.
Rare W for the environment
♬ original sound – Marques Brownlee
2. Enobong Etteh (@booredatwork)
Enobong Etteh brings the latest tech and entertainment through daily reviews and two weekly podcasts. He is also the editor and founder of booredatwork.com, a website that aims to consolidate the most relevant tech and entertainment news all into one place.
Booredatwork is an online persona created by executive producer and content creator Enobong Etteh. Booredatwork produces technology-related content, including reviews, product unboxings, and discussions on the latest gadgets, smartphones, and other consumer electronics. Enobong Etteh started the Booredatwork YouTube channel in 2007 and has gained a significant following. Over time, he branched out beyond YouTube and became one of the TikTok tech influencers shortly after the app’s creation.
The account provides informative and entertaining content about technology, particularly on smartphones, laptops, gaming, and other tech-related topics. Enobong Etteh’s expertise and engaging presentation style have helped him establish a presence in the tech community and gain a loyal audience.
#unboxing #realmegtneo3 #narutogtneo3 #naruto #narutoshippuden #anime #foryou #foryoupage #narutouzumaki #realmenarutogtneo3 #realme
♬ Naruto Bluebird Freestyle – Khantrast
3. Jookstogo (@jookstogo)
If you’re looking for TikTok tech influencers who bring the latest tech trends while maintaining a cutesy persona, @jookstogo would be it. Known for her TikTok reviews of Japanese tech and Kawaii items, she has a cheery and comforting aesthetic to every video. Much of her content includes unboxing new purchases and incorporating soothing ASMR.
Jookstogo is located in Calgary, Canada and boasts 6.6 million followers on TikTok, thanks to consistent posting and a shorter video length that keeps her on the For You Page. Her most popular videos involve what she has dubbed “unboxing hauls,” where the creator displays new gadgets for the first time as additions to her collection.
Jookstlso maintains a well-rounded internet persona, achieving high engagement and interest across her three popular social media accounts. On YouTube, she shares vlogs and life updates with her subscribers, encouraging them to follow her TikTok account to see unique unboxing content. Easily recognizable for her dainty tech and love for all things pastel, Jookstogo is a TikTok tech influencer that stands out. Likewise, her videos are as vibrant and eye-catching as the items she displays.
this is ur sign to get the Big Martube Kuromi Bluetooth Speaker!!! @sutekigifts 🤭✨ i even have tix to her concert lol! #pink #purple #kawaii #asmr #tech #gadget #speaker #bluetoothspeaker #kuromi #kuromicore #fypシ #sanrio #sanriocore
♬ original sound – jookstogo – jookstogo
4. Simone Giertz (@simonegiertz)
Simone Giertz is a Swedish inventor, maker, and YouTuber known for her eccentric and humorous approach to robotics and DIY projects. She gained popularity on YouTube for creating and documenting the process of building quirky, unique robots.
Simone’s content features her inventions and experiments with robotics. Her videos often display her humorous commentary and her inventions’ entertaining failures or unexpected outcomes. Simone’s unique style and entertaining videos have garnered a large following and made her a popular figure in the maker community.
She has even appeared on various TV shows and events, including “The Late Show with Stephen Colbert.” Simone Giertz’s work is characterized by her creativity, humor, and unconventional approaches to robotics, making her an influential and inspiring figure to TikTok tech influencers.
The documentary we have all not been waiting for. #truckla #robot #charger #davidattenborough (Thanks to Volt The Robot for making the audio!!)
♬ original sound – Simone Giertz
5. Tomi Adebayo (@gadgetsboy)
“Gadgetsboy” is the online persona of a British technology reviewer and content creator named Tomi Adebayo. He gained popularity through his YouTube channel and social media presence, where he shares reviews, unboxings, and discussions about the latest gadgets, consumer electronics, and technology trends.
Gadgetsboy’s content primarily focuses on smartphones, tablets, wearables, audio devices, and other tech-related products. He offers insights, opinions, and hands-on demonstrations to help viewers make informed purchasing decisions. His reviews often cover features, design, and overall user experience.
In addition to YouTube, Gadgetsboy may have an active presence on other social media platforms, such as Instagram and Twitter, where he shares updates, news, and engaging content related to gadgets and technology.
Genesis GV60 gear shifter sphere … what do you think? #genesisgv60
♬ original sound – Gadgetsboy
6. Sara Dietschy (@saradietschy)
Sara Dietschy is a popular American YouTuber, filmmaker, and TikTok tech influencer. Dietschy gained recognition for her vlogs, tech reviews, and creative content. She initially started by documenting her journey as a young filmmaker. She has since expanded her content to include tech reviews, travel vlogs, photography tutorials, and discussions on creativity and entrepreneurship.
Sara is known for her energetic and engaging personality, and her videos often feature her adventures, behind-the-scenes glimpses of her filmmaking process, and collaborations with other creators. She has amassed a significant following on YouTube, with millions of subscribers and hundreds of millions of views on her videos.
Apart from her YouTube channel, Sara is also an entrepreneur. She has launched her own creative production company called “Creative Spaces TV” and hosts a podcast called “The Creative Exchange,” where she interviews various creative professionals. Sara is passionate about inspiring and empowering aspiring creators and continues to create and share her experiences in the digital content creation space.
My first meeting in the #Metaverse #vr #workrooms #virtualoffice #virtualreality
♬ original sound – saradietschy
7. Stefan Warecka (@techmagnet)
Techmagnet produces technology-related content, including product reviews, comparisons, and discussions on the latest gadgets, smartphones, and other consumer electronics.
The mind behind Techmagnet started a TikTok account in 2019. He gained popularity for his detailed and insightful reviews, particularly in the smartphone and tech space. Techmagnet provides informative and unbiased opinions on various technology products, helping viewers make informed decisions about their tech purchases.
Techmagnet’s expertise and passion for technology have helped him establish a presence in the tech community and gain a loyal audience. His videos explore the features, performance, and usability of different tech products, offering viewers valuable insights into the latest gadgets and trends in the industry.
Xbox Controller Magic 🤯 #xboxcontroller #xbox #secret #lifehack #xboxseriesx #lifehackvideo #magictrick #xboxone
♬ Harry Potter – Movie Magic And His Solid Gold Soundtracks
8. Mary Bautista (@marybautistayt)
Mary Bautista is a tech reviewer and lifestyle vlogger with nearly ten years of experience in the industry. After establishing an impressive fanbase as a YouTuber, Mary branched out into the larger social media world, joining other TikTok tech influencers on the platform.
As a self-proclaimed “tech girl,” according to the introductions of many of Bautista’s TikTok videos, she has no trouble navigating the ups and downs of the tech world. Over time, her content has garnered millions of views and a sizable following on multiple social media platforms.
Most of Mary’s TikToks involve product discussions centered around cell phones. She often displays long-term reviews on the platform, meaning the item in each video has been examined for multiple weeks or months before Mary shares her opinion. In this way, the creator certainly stands out, using a strategy that builds trust with her viewers.
Infinix did it again.. #infinixhot20s #infinix #famary #marybautista #techtok
♬ original sound – Mary Bautista – Mary Bautista
9. Parker Burton (@imparkerburton)
Parker Burton is a social media influencer with millions of views and likes on his content. With an impressively young platform—beginning only in 2020—the creator’s growth initially began on YouTube and migrated quickly to TikTok.
As he labels himself on most social media platforms, Burton is known by fans as “That Android Guy.” True to the name, the TikToker and tech influencer performs extensive reviews on Android products, from phones to computers to the accessories that come with them. One of his most viewed TikTok videos (often searched on Google) includes a step-by-step guide recreating his home screen on one of the latest Android cells.
Should I switch to it? #techtok #tech #android #imparkerburton #androidguy #techguy #cheapestsmartphone
♬ original sound – Parker Burton
10. Ben Rector (@theapplecollector)
As the name implies, Ben Rector is a creator and one of few TikTok tech influencers focusing his content largely on Apple products. With over half a million followers on TikTok and millions of likes, TheAppleCollector prides himself on providing all things Apple for his audience.
Ben makes a specific effort on his platform not to review the brand; instead, he also gives viewers a peek behind the scenes of their favorite Apple gadgets to learn more about them. His videos frequently reveal “hidden secrets” or tricks the ordinary consumer might not know.
While a proud lover of Apple products, TheAppleCollector indulges in other brands, especially to compare the two. Some of his content showcases side-by-side examinations of slightly lesser-known brands next to Apple counterparts. This approach also allows audiences to see what might be special about different products.
#apple #fyp #applewatch #theapplecollector #tech #joke
♬ Apple Apple Apple Watch Watching Apple Apple Watch – Jonathan Leppert