Glossier knows a thing or two about social media—enough to have amassed 2.6 million followers on Instagram and over 345k followers on TikTok. What once began as Into The Gloss, a beauty blog devoted to uncovering beloved products, has transformed into a beauty brand established in 2014 that quickly developed a cult following on social.
Social media is constantly giving itself a makeover and has changed dramatically over the last few years. This Instagram-born brand has had to evolve its social media strategy along with it.
Join Glossier’s Jamie Dinar, Senior Manager of Social Media & Digital Content, as she reflects on the past year and unveils how the brand will continue to evolve its approach in 2023 and beyond. You’ll hear about:
- How to adjust your social strategy to remain relevant
- Why community-building is the foundation of Glossier’s brand & how to do it well
- Top tips for TikTok & social ecommerce