Did you know emotional marketing can be seven times more effective for your business? When you spark the right emotion, your audience is more likely to engage with your brand and possibly even convert into paying customers.
If you observe socially-savvy B2C companies, they focus on marketing with personality and emotion – making their brand more appealing and memorable. If only it were so easy for B2B, right? Well, it might be time to think again. LinkedIn’s study, Emotion on LinkedIn’2022, has shown that brands in tech who utilize emotive marketing boasted a 25% higher engagement rate than their peers.
But in a world where this style of marketing has been proven as desirable, it still remains critically underutilized. This means there’s a real opportunity for your business to stand out and gain competitive advantage.
In this webinar you’ll:
- Uncover how emotional marketing helps brands connect with their B2B audience.
- Learn how to optimize your LinkedIn strategy using emotion and personality.
- Be equipped with emotional marketing tactics you can implement instantly.
