Instagram Grid Pinning is coming soon to the app — allowing users to pin specific posts to the top of their profile.
In a video this week with Adam Mosseri, Head of Instagram, it was revealed that the update will be rolled out to all users.
Mosseri explained, “Your profile is your space, so we’re looking for more ways to give you control over that experience.”
What Is the Instagram Grid Pinning Feature?
The concept of pinning content isn’t new. It’s a frequently used feature on other apps like Twitter and TikTok.
However, the ability to pin posts on your Instagram profile grid will shake up how we use the platform.
With grid pinning, users can spotlight specific feed posts — whether it’s a branded partnership, product drop, popular Reel, or an introductory post further explaining who you are and what you do.
Depending on your goals, you can highlight posts that drive traffic back to your link in your bio or generate tons of comments, saves, and shares.
In other words, you can let your best content shine.
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