What This Change Means for Your Instagram Strategy
However you slice it, this is a major change for anyone who works in social media.
More than ever before, adding Instagram Reels into your strategy is essential for reach and engagement on the app.
At Later, we analyzed over 81M Instagram feed posts (excluding Reels) from 2020 to 2022, and the average engagement rate for images has decreased by 38% — from 3.57% to 2.23%.
However, accounts that have embraced Reels since their launch (like Later’s own Instagram account) have seen an increase in reach and engagement overall.
The takeaway: If you want to be successful on Instagram in 2022, it’s time to get onboard with Reels.
And if you’re not convinced, check out this video on Instagram’s official @creators account:
The message is loud and clear: Instagram Reels are the format of choice.
Fortunately though, creating great Instagram Reels doesn’t require a big-budget video production team. They can be as simple as layering several images to the beat of an audio track.
If you’re on the lookout for tips on creating great Reels, check out these free Later resources:
With the right strategy, you can still see big success on Instagram — it’s all about evolving with the platform.
What do you think about Instagram’s new full-screen Home feed? Let us know over on Later’s Instagram account.
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