Why Is Instagram Opening Up Product Tagging to All Users?
Instagram is creating more opportunities for people to shop directly on the app, bridging the gap between visual inspiration and e-commerce.
Head of Instagram, Adam Mosseri, shared that the app is focused on four key areas right now: Creators, Video, Shopping, and Messaging.
Changes are coming to video on Instagram 📺
At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging. pic.twitter.com/ezFp4hfDpf
— Adam Mosseri (@mosseri) June 30, 2021
By opening up the ability for all users to tag products on Instagram, the potential for purchasing on the app increases exponentially.
Previously, only creators could tag products from businesses in their posts.
Not only does this make the user journey significantly easier (especially if they have access to Instagram Checkout) but it also helps brands who have an Instagram Shop make more sales via their community.
For influencers and creators, there’s also a native affiliate tool to reward product-tagging with commission-based payments.
And for Instagram themselves, there’s some serious revenue at play. The selling fee is 5% per shipment (or a flat fee of $0.40 for shipments of $8.00 or less) for any sale made through Instagram Checkout.
It’s a win-win-win.
P.S. If you’re not based in the US, sit tight. It’s likely we’ll see product tagging being rolled out to more users in the future.
Will you be using Instagram’s product tagging features in your posts? Join the conversation over on Later’s Instagram channel!
PSA: You can add product tags (Beta) when you schedule your posts in advance with Later! Join 4M+ marketers and sign up for a Later account today.