There’s a saying, “People love to buy, but hate being sold to.”
Most of us don’t like it when someone is clearly trying to sell us something. We prefer learning about products in a friendly, honest way. And who is better suited to tell your ideal audience about your product than their favourite creator?
When you partner with an influencer, they share their real experiences with your product. When your audience is introduced to a product naturally, they are more likely to give it a go. In fact, studies have shown that influencers and creators are pivotal in shaping consumer decisions. According to a recent survey, over 60% of marketing professionals agree that influencer marketing results in more high-quality customers for their brand.
Influencers and creators help make brands feel more human and trustworthy. The hashtag #TikTokMadeMeBuyIt is a testament to the influence of TikTok creators, boasting over 8.1 billion views and showcasing products endorsed by influencers. But finding the right influencers and creators for your campaign can be tricky. If you’re wondering how to find influencers on TikTok who can truly captivate and engage your target audience, it involves a strategic approach that looks beyond follower counts to genuine engagement and content resonance.
This article will help you learn how to find and work with influencers and creators on TikTok.
How to Find Influencers & Creators for TikTok Campaigns?
At House of Marketers, we’ve always believed in the power of human connection. Leveraging TikTok influencers and creators has been a cornerstone of our strategy to build authentic relationships between brands and audiences. Through collaborations with influencers who embody our clients’ values, we’ve seen significant boosts in brand awareness and credibility.
As we dive into the nuances of identifying the right influencers and creators, it’s essential to consider the growing role of micro-influencers. These individuals often have a highly engaged, niche audience that can offer a more targeted approach to your marketing efforts. Understanding how to find micro-influencers that align with your brand’s values and goals is a pivotal step in harnessing the power of influencer marketing.
Here’s our step-by-step guide for creating and launching your influencer campaign.
Step 1: Define Your Campaign Goals
Before diving into the influencer world, it’s crucial to have clear goals for your campaign. Knowing what you want to achieve will guide you in finding the right influencers and creators. It’s crucial to set measurable and realistic goals for your influencer marketing strategy.
As you ponder on this, here are some questions to help sharpen your focus:
- What are the key outcomes you wish to achieve from this campaign?
(Consider metrics like sales, website traffic, or new followers)
- How will influencer collaborations contribute to these goals?
(Think about the reach and engagement they offer)
- Are there any specific messages or values you want to convey through this campaign?
(Reflect on your brand’s core message and how influencers can express it)
With a clearer understanding of your goals, we will now delve into how setting clear objectives can steer your campaign towards the desired outcomes in subsequent discussions.
Let’s explore some common campaign goals.
One main objective could be to boost your sales. Influencers and creators can help by sharing your products with their followers. When more people see and learn about your products, there’s a higher chance they’ll make a purchase.
Promoting New Products or Services
Launching something new? Influencers can help spread the word. They can create buzz and excitement among their followers, making your launch more successful.
Building a Community
Building a community around your brand can be a long-term goal. Influencers and creators can help by engaging with people who share the same interests as your brand. They can create a friendly space where people come together and support your brand.
Having clear goals helps you stay on track. It guides you in finding influencers and creators who align with what you want to achieve.
House of Marketer Approach
Clear goal-setting is the precursor to a successful campaign. We work closely with our clients to define measurable objectives, whether it’s increasing sales, promoting new products, or building a community.
Interested in setting clear, actionable campaign goals with expert guidance? House of Marketers is here to help.
Step 2: Identifying the Right Influencers and Creators
Finding the right influencers and creators is equal to finding the right friends—they should resonate well with your brand’s values and interests.
As you navigate this process, reflect on these guiding questions:
- What values or topics are crucial for potential influencers and creators to resonate with?
(Consider your brand’s ethos and key messages)
- How do you plan to assess the authenticity and engagement of potential influencers?
(Think about engagement rates and follower demographics)
- Are there any influencers or creators you admire in your industry? What stands out about them?
(Reflect on their content quality, and engagement with the audience)
These reflections can serve as a compass in your search. Here are steps to guide you in making a good match.
Matching Brand Values
It’s important to work with influencers who share the same values as your brand. If your brand stands for healthy living, find influencers who promote wellness and good health. This way, their followers will likely be interested in what you offer.
Assessing Audience Demographics
Check who follows the influencers. Are they the same kind of people you want as customers? It’s good to check the age, location, and interests of the influencer’s audience to make sure it’s a good match with your brand.
Evaluating Engagement Rates
See how much the influencer’s followers interact with their posts. Do they leave comments, likes, and share the posts? High engagement shows that the influencer has a strong connection with their audience, which is good for your brand.
Checking Content Quality
Look at the kind of content the influencer creates. Is it creative, high-quality, and interesting? Good content can capture people’s attention and make them more interested in your brand.
Taking the time to find the right influencers and creators is well worth it. They can help your brand connect with the right people in a meaningful way.
House of Marketer Approach
We pride ourselves on a meticulous vetting process to identify influencers and creators whose values align with our clients. Through audience analytics and content assessment, we ensure a good brand-influencer fit.
Step 3: Reaching Out to Influencers and Creators
Once you have identified potential influencers and creators, the next step is reaching out to them. This phase is pivotal in setting the tone for your collaboration. Ponder on these questions as you prepare to make contact:
- What key points do you want to include in your pitch to influencers?
(Consider mentioning mutual benefits, campaign goals, and respect for their work)
- How will you establish clear terms and expectations from the onset?
(Think about deliverables, timelines, and metrics for success)
- Are there any long-term collaboration opportunities you could explore with influencers?
(Consider ongoing campaigns and brand ambassador programs)
With a structured approach to reaching out, you can lay a solid foundation for fruitful collaborations. Here are some important aspects of reaching out to creators and influencers for a successful collaboration.
Crafting a Compelling Pitch
When you message an influencer, be clear about what you offer and what you hope to achieve together. It’s good to show that you value their work and explain why you think they’d be a great fit for your brand.
Establishing Clear Terms
It’s important to be clear about what you expect from the collaboration. Talk about things like what kind of posts you want, when they should be posted, and how you’ll measure success. Clear terms help avoid misunderstandings later on.
Building Long-term Relationships
It’s great if you can build long-term relationships with influencers. This means continuing to work together on different campaigns over time. Long-term relationships can be more rewarding for both you and the influencer.
Reaching out in a respectful and clear way can start a successful collaboration with influencers and creators. It’s the start of getting your brand in front of more people in a genuine way. Up next, we’ll discuss how to measure the success of your campaigns with influencers and creators to ensure you’re achieving your goals.
House of Marketer Approach
Our outreach strategy is built on respect, clarity, and mutual benefit. We craft personalised pitches that acknowledge the influencer’s work and clearly outline the campaign objectives, deliverables, and terms. Establishing long-term relationships has often led to more authentic and engaging content, as seen in our ongoing collaboration with a group of lifestyle influencers which has continuously yielded high engagement rates.
Launching a campaign requires a solid outreach strategy. Let House of Marketers craft your pitch for success. Get in touch to learn more.
Step 4: Measuring Campaign Success
After your campaign is up and running, evaluating its success is crucial for learning and improvement. Measuring the ROI of influencer campaigns is essential. A recent study indicates that for every dollar spent on influencer marketing, brands are seeing an average return of $5.20, demonstrating the efficacy of this marketing approach.
As you prepare for this phase, reflect on the following questions:
- What metrics will you use to measure the success of your influencer campaigns?
(Consider engagement rates, sales conversions, and feedback)
- How will you collect and analyse feedback from the influencer and their audience?
(Think about surveys, comments, and analytical tools)
- Are there any adjustments or improvements you could make for future campaigns based on the data collected?
(Reflect on lessons learned, and the feedback received)
Here’s how to gather various metrics and strategies to effectively measure the success of your influencer marketing campaigns.
Monitoring Engagement Metrics
Look at how people are interacting with the influencer’s posts about your brand. Are they liking, commenting, and sharing? High engagement shows that people are interested and the influencer is doing a good job.
Analysing Sales Conversions
Check if there’s an increase in sales or inquiries about your product. This can be a direct sign of the campaign’s success. Tools can help you track where sales are coming from, so you can see if they’re linked to the influencer’s posts.
Collecting Feedback and Adjusting Strategies
Get feedback from the influencer and their audience if possible. It’s also good to see what people are saying about your brand online. This feedback can help you adjust your strategies for even better results in the future.
Measuring success helps you learn and improve. It shows you the value of working with influencers and creators and helps you make better plans for your next campaign.
House of Marketer Approach
Measurement is key to understanding the impact of our campaigns. We employ a suite of analytics tools to monitor engagement metrics, sales conversions, and feedback from both the influencer and their audience. The data collected is invaluable in refining our strategies, ensuring each campaign is a stepping stone to better performance and client satisfaction.
How Can House of Marketers Help?
At House of Marketers, we specialise in crafting bespoke influencer campaigns that resonate with your brand’s unique narrative. Our goal is to turn your brand aspirations into reality on the TikTok platform, where creativity meets impact.
Understanding your brand’s essence is our priority. We delve deep into your brand’s values, audience, and objectives to tailor campaigns that drive genuine engagement. We’re not just about creating noise; we’re about creating a buzz that has purpose and direction.
Matching Influencers to Your Brand Goals
Our expertise lies in curating influencer partnerships that reflect your brand’s goals and ethos. We meticulously analyse engagement metrics, audience insights, and influencer content to ensure a harmonious brand-influencer relationship. This strategic alignment leads to authentic storytelling and campaign success.
Full Campaign Management
From the spark of an idea to the final applause of a campaign well-run, House of Marketers manages it all. We oversee the creative process, content alignment, scheduling, and performance tracking. Our comprehensive management ensures your campaign is cohesive, compelling, and successful from start to finish.
Every campaign is a learning opportunity. Post-campaign, we’re dedicated to dissecting performance data to fine-tune our strategies. Our commitment to evolution means your next campaign benefits from every previous one, continually enhancing your brand’s presence on TikTok.
Partnering with House of Marketers
Choosing House of Marketers means selecting a partner invested in your long-term success. We extend beyond a typical agency role, becoming part of your team, and invested in driving tangible results. Our passion for TikTok marketing and relentless pursuit of innovation make us the ideal partner for your influencer marketing journey.
Let House of Marketers be the gateway to unlocking your brand’s potential on TikTok. With our strategic influencer matching, comprehensive campaign management, and dedication to continuous improvement, we’re poised to help your brand make its mark where it matters.
Understanding the Importance of Influencers and Creators
Influencers and creators act as bridges between you and your potential customers. Their authentic engagement with audiences makes them invaluable.
Influencers have followers who listen to what they say. When an influencer talks about your product, many people learn about your brand. This way, more people get to know what you offer without you having to shout it out loud.
We’ve covered a lot of ground on how to find and work with influencers and creators for your campaign. Now, it’s time to put what you’ve learned into action.
Starting your search for the right influencers and creators can be exciting. It’s a chance to grow your brand and reach more people in a friendly, authentic way. With the steps and tips shared in this article, you’re well on your way to creating successful campaigns that can help take your brand to the next level.
Embarking on the influencer marketing journey can be a game-changer for your brand. So, start exploring, connecting with influencers and creators, and watching your brand community grow. The potential for creating meaningful and rewarding collaborations is vast, and the impact on your brand can be significant.
Want to collaborate with House of Marketers to run a fully managed influencer campaign?
Connect with House of Marketers today, and let us collaborate to craft and execute a fully managed influencer campaign tailored just for you. Your brand’s TikTok success story starts here. Let’s make it happen together!
Interested in something else? Contact us here for a free campaign proposal.
House of Marketers (HOM) is a leading TikTok Marketing Agency. Our global agency was built by early TikTok Employees & TikTok Partners, which gives us the insider knowledge to help leading brands, like Redbull, Playtika, Badoo, and HelloFresh win on TikTok. Want us to convert more of Gen Z and Millennials with TikTok? Get in touch with our friendly team, here.