That video, and several Ms Hall posted after it, were taken down after complaints to TikTok from unknown users that culminated in the social media service removing her account.
Ovira has been hailed as Australia’s biggest brand on TikTok, garnering 5.7 million followers to one of its accounts, with punchy videos on topics such as sexual health.
The company’s flagship product is a small white electrical device for managing period pain, but it also sells the anti-bloating pills in overseas markets.
A spokeswoman for Ovira said it used content created by customers and influencers alike.
“As soon as we became aware that we did not have permission to use the piece of content, the video was taken down immediately,” the spokeswoman said.
“Ovira has not taken any action against Ms Hall’s social media accounts.”
A TikTok spokeswoman said that to ensure the privacy and safety of complainants, its policies prevented the company from naming who complained about Ms Hall’s videos.
But after questions from The Australian Financial Review, TikTok reviewed her videos and reinstated her account.
“While we work hard to ensure that all of our moderation decisions are correct, neither technology nor humans will get it right 100 per cent of the time,” TikTok’s spokeswoman said.
“This is why it is important that creators can continue to appeal their content’s removal directly in our app.”
The Financial Review attempted to contact Ms Hall for comment.
