How to Discover Your Best Time to Post on TikTok in 2024
While there’s no universal time for posting on TikTok, there are a couple of ways to guide you in the right direction:
Use Later’s Best Time to Post Tool
Use the Native TikTok App
#1: Use Later’s Best Time to Post Tool
Using Later’s Best Time to Post tool is the most accurate way to discover your unique, optimal posting times based on actual performance data.
The tool automatically calculates your top seven posting times based on when your followers are online:
Your best times will be highlighted in your weekly content calendar, making it easy for you to schedule TikTok posts for when your audience is most likely to engage.
That way, you can capitalize on audience engagement without thinking twice!
NOTE: To access the feature you’ll just need to have a TikTok Business Account with at least 100 followers.
Later’s Best Time to Post tool is available on all paid plans. Sign up now to find your best days and times to post on TikTok for maximum engagement.
#2: Use the Native TikTok App
Alternatively, if you’re low on followers you can also find your best time to post on TikTok through the native app.
Here’s how in three easy steps:
Create a Business or Creator Account
Identify Your Top Territories
Track and Measure Your Content
Step #1: Create a Business or Creator Account
Switching to a Business or Creator TikTok account will unlock your profile’s metrics, and these are key to figuring out your best time to post.
Here’s how to switch to a Business Account on TikTok:
Go to the “Settings and privacy” section by tapping the three lines in the top right corner of your profile page
Tap “Account” and tap, “Switch to Business Account”
NOTE: Business Accounts can only use music from TikTok’s royalty-free Commercial Music Library.
With a Business account, you’ll gain access to a suite of analytics tools:
If you have a Creator account, you’ll follow similar steps to find your analytics:
Here, you’ll be able to analyze data related to your followers, content, and more.
Step #2: Identify Your Top Countries and Cities
Identifying where most of your audience is based can help you understand when they’ll most likely be online.
For example, most of Later’s TikTok audience is based in the US:
Once you identify where the majority of your audience is based, you can accurately predict when they’ll be online.
It may take some trial and error but stick to it and soon you’ll have a better understanding of what times suit your audience best.
Step #3: Track and Measure Your Content Performance
Monitoring your content’s performance is integral to understanding your best time to post on TikTok.
By keeping track of your content’s performance, you can identify common trends between when a video was posted and how well it performed.
Of course, there’s still a bit of guesswork left in the mix — but it should give you a strong indication of what time works best for you and your audience.
Ultimately, understanding TikTok analytics is a journey, not a destination.
But with the right tools and tactics, you can discover your best time to post on TikTok, and watch those views hit new heights.
ICYMI: Use Later’s Best Time to Post on TikTok tool and discover your unique best days (and times) to post content. Get started today.