TikTok LIVE is the go-to place to inspire and engage, convening communities across the globe to share and interact with creators in real time, spurring fun, entertaining experiences. This year, we hosted our first ever LIVE Fest, our inaugural global creator event celebrating the impact LIVE creators have made on For You feeds as they shared ingenious creativity with the TikTok community while unlocking new ways to win rewards for their content.
LIVE Fest 2023 took place from November to January, convening participating creators across 50+ countries with 2.3M creators participating in the LIVE Fest and 38M people tuning into the event page, bringing the TikTok community together to celebrate the creativity present on LIVE.
TikTok LIVE teamed up with the United Nations World Food Programme (WFP) with the goal of raising $500k to fight global hunger. The TikTok community was critical in achieving our goal, as over 1M users helped to unlock our donation toward WFPs mission. As the largest and one of the most impactful humanitarian organizations in the world, TikTok proudly supports WFP through various initiatives, including LIVE Fest.
Ending world hunger is one of the greatest challenges of our times. Everyone can make a difference and be a part of the solution. We are grateful to TikTok and to the many creators and users in the TikTok community who engaged in the WFP Game Against Hunger during LIVE Fest, thereby helping to unlock TikToks donation towards WFPs operations, which provide vital food assistance and support for children and families in vulnerable communities around the world, said Caroline den Dulk, the Director of WFPs Communications, Advocacy, and Marketing Division.
LIVE Fest 2023 wrapped with a special Miami celebration in February featuring legendary actor and television personality Terry Crews, who hosted the event, along with an exclusive performance by Meghan Trainor to an audience of creators and community members, live-streamed from the official @TikTok page for users to watch across the globe.
We are so excited to see the success of our first-ever global LIVE Fest as we continue to highlight the creativity and community shared on TikTok. Look out for more ways were celebrating creators and other exciting LIVE updates to come.
About the World Food Programme The United Nations World Food Programme is the worlds largest humanitarian organization, saving lives in emergencies, building prosperity and supporting a sustainable future for people recovering from conflict, disasters and the impact of climate change.
*WFP does not endorse any product or service.
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