Despite her car reportedly going up in flames, TikTok user danimarielettering did have one thing to laugh about … the ice in her Stanley metal tumbler remaining frozen.
A faintly believable tale that’s spread like wildfire (pun intended) on social media outlet TikTok has resulted in a woman being gifted a new car by drinkware company Stanley.
TikTok user Danielle, who posts under the name danimarielettering, shared a video last week of the interior of her car, having clearly been involved in a fairly significant fire. Not much survived the destruction, with every surface singed, most of the dashboard torn and melted, the passenger airbag deployed, and the windows blown out.
What did survive, though, was the poster’s metal Stanley tumbler. Not only that, but Danielle said it still had ice in it. Clearly taking the incident in her stride, she shared the video online with the caption; “Thirsty after you catch on fire? [Stanley] is like no problem i gotchu”.
The post quickly gathered huge momentum on social media, clocking an enormous 82 million views at the time of writing.
The marketing value of a viral post like that is priceless. Indeed, those in the comment section knew it, too. “Now this is good marketing for Stanley,” said one commentor. “Stanley should buy you a new car for this awesome fresh advertisement,” said another.
Perhaps inevitably, the video eventually reached the president of Stanley, Terence Reilly. A day after the post hit the net, Reilly published a post of his own, saying that “Stanley has your back”.
“We’ve all seen your video. Wow, what an ordeal and we’re all really glad you’re safe,” he said.
“I’ve seen a lot of comments that we should send you some Stanley’s, but there’s one more thing. We’ve never done this before and we’ll probably never do it again, but we’d love to replace your vehicle.
“All of us at Stanley, we’d really like to replace your vehicle, so check your DMs for details. Thanks, be safe.”
A clearly grateful and appreciative Danielle published a four-minute response a few days later, thanking her followers for supporting the video. “You did this. I didn’t do anything, I just posted a video and you demanded that I get a new car from Stanley and you put that idea in their head,” she said.
She described Stanley’s willingness to support a stranger as “the best form of humanity that exists”. The TikToker also addressed those who thought the video was staged. “I’m not creative enough to think of doing something like that,” she said, adding that the tone of the video and captioning “was trying to add a little light to a very, very stressful day”.
She has yet to detail what kind of new car Stanley is going to be sending her way, but rest assured it will be one with large enough cupholders to store the brand’s big metal cups.